Selling cordless tools online: what the best stores do, and what most still miss
Three of four cordless tool stores show the tool-only price and never add the battery and charger. What the best do, 10 fixes and a 12-question check.
Insights
Niche reports and other notes from our work on Shopify stores. Free to read and download, no email needed.
Seasons change. So do your customers' reasons to buy. Does your cart?
For Shopify store owners getting ready for Black Friday and Christmas.
What happens when a visitor declines cookies in your Shopify store
We clicked Decline on a live EU Shopify store's cookie banner. App pixels went quiet; YouTube, chat, analytics and fonts kept loading.
European Accessibility Act on Shopify: check if it applies, then fix what buyers touch
Does the European Accessibility Act apply to your Shopify store? Scope test, legal requirements, fines and 8 steps to fix theme, apps and checkout.
Shopify can't attach files to order emails. EU law needs them there. Here's the workaround
EU law wants terms, withdrawal form and guarantee notice in every order email. Shopify can't attach files. The workaround, in 7 steps.
Weighted vests on Shopify: what the best stores do, and what most still miss
Five US Shopify stores selling weighted vests, rucking and Hyrox gear, the same pages, the same two buyers. Weighted-vest stores sell the vest well, and leave the buyer's last five questions off the product page.
Shopify conversion rate optimization: the guide
A stage-by-stage guide to Shopify conversion rate optimization: find the friction, fix it in Shopify, and measure four numbers to know what worked.
Shopify supplement store: 6 fixes most stores still miss
Six US Shopify supplement stores reviewed: the six fixes most still miss, from price per serving to terms that agree, each with its Shopify build.
Supplements on Shopify: what the best stores do, and what most still miss
· Web page and PDF
Six US Shopify supplement stores, the same pages, the same two buyers. Supplement stores are good at proving a product is pure and tested, and weak at proving it does anything.
Skincare on Shopify: what the best stores do, and what most still miss
· Web page and PDF
Six US Shopify skincare stores, the same pages, the same two buyers. Skincare stores are very good at proving a product works, and weak at making it safe to try.